Introduction:
Search
engine optimization is the process of reflecting the visibility of a website or
a web page in a search engine’s natural or un-paid search results. The theory
behind this logic is that the higher a website appears in the search results
the more people tend to visit. It is a normal human characteristic to accept
whatever comes first in our life. Hence the website one sees first one tends to
visit that only. Search engine operation targets different types of searches
such as images, local search, places, and videos (both adult and under 18),
academic search, and news specific search engines.
All the websites perform this type optimization because all websites market themselves through mainly one-click system. So as many times a website name is clicked they get their money in return. This also applies to the websites which are categorized as adult websites. They also use this adult search engine optimization to advertise their websites. From this marketing policy the search engine optimizes and considers how search engine operates. What people search for, to recognise what the user is trying to search and to present the user that content. Optimizing a certain website involves editing its content, HTML, and associated coding to increase the relevance towards specific keyword. Editing the associated coding also removes the barriers in the indexing with the search engines. Promoting a website to increase its inbound links is another search engine optimization tactic.
Relation with the search engines:
In the year 1997 search engines came to know that the masters of the web are making efforts to optimize their webpages by adding unnecessary keywords and codes, which frequently fall under the search radar of the search engines. To beat this in the year 2005, a team was created which passed the law that a search engine provider can ban a company if that company employs overly aggressive techniques to catch the attention of the search engine. Popular search engines like Google have contacted the webmasters and presented their website for any such trafficking.
Marketing strategy:
Search engines do not enable the Adult websites for optimization as easily it does for the other websites. Often a website comes with filters like the parental control and optimized search filter, which do not allow any obscene or adult content directly in the search results. This often happens while searching images. If in any case a person gives wrong input then also the search provider would require the permission of the filter to display the results. For countering this problem the adult search engines have made their own search engine optimization programs which only optimize the adult websites.
There keywords like the No.1 adult SEO are not considered as aggressive and the websites containing such keywords are not banned. The adult websites have categorized there databases and presented solutions for their search engine optimization. Now all of the search engines have an adult SEO solution option where the search results can be optimized according to the users need. It will henceforth display the adult contents in which every option will be optimized according to the keywords preference.